Planning notes for Seoul

Seoul, located in the central region of the Korean Peninsula, has functioned as a capital for over 600 years. Its history as a political center dates back to 18 BC with the Baekje Kingdom and later as a major administrative hub during the Goryeo Dynasty. In 1394, King Taejo of the Joseon Dynasty designated the city, then known as Hanyang, as the national capital. This era established the city’s urban layout.

Must-try foods nearby

• Ganjang Gejang (Soy-Marinated Raw Crab)
  Often called a 'rice thief' because the savory, umami-rich soy marinade compels you to eat bowl after bowl of rice.
• Rose Tteokbokki
  A modern evolution of the iconic spicy rice cake. This 'Rose' version blends traditional gochujang with cream or milk, creating a thick, orange.
• Samgyetang (Ginseng Chicken Soup)
  A traditional health-booster consisting of a whole young chicken stuffed with glutinous rice, ginseng, jujube, and garlic.
• Kalguksu (Knife-Cut Noodles)
  These rustic, hand-cut wheat noodles are served in a rich, comforting broth (usually chicken or clam-based).
• Hanwoo Beef (Korean Premium Beef)
  South Korea’s answer to Wagyu, Hanwoo is prized for its high marbling and intense beefy flavor.

When to go: The best months to visit Seoul are from April to early June (Spring) and September to November (Autumn). These periods offer mild, pleasant weather with clear skies.

Local tips

• Purchase a T-money or WOWPASS card at the airport for seamless travel on all subways, buses, and taxis.
• Always use both hands when giving or receiving items like credit cards, money, or gifts to show respect.
• Avoid sitting in the designated pink or purple priority seats on public transport, even if the train is empty.
• Wait for the eldest person at the table to start eating before you pick up your utensils.

What travelers are noticing

• The Seoul Skyview Observatories: A new network of 12 panoramic mountain-top decks, including the glass-floored Namsan Maru and the forest-themed Yongmasan 'Treehouse' shelters.
• Gwanghwamun Square Digital Hub: The area's transformation into a 'Times Square of Korea' with synchronized mega-billboards on nine surrounding buildings and new column-shaped digital landmarks.
• Seongsu-dong Pop-up Culture: The neighborhood's evolution as the 'Pop-up Store Holy Land,' featuring weekly high-concept fashion, tech, and K-pop experiential spaces in repurposed industrial buildings.

Extra place context

• Cafe Onion Anguk
  A stunning integration of a traditional Hanok with a modern industrial aesthetic. Famous for its Pandoro (powdered sugar-topped pastry) and salt bread.
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