Trends reportOctober 2026

What travel creators film and say

What travel creators film, where they go and how they talk, year by year, from 5,420 mapped videos: rising dishes, destinations and words.

What creators film, by year

RestaurantsStreet foodCafésSightsNature

0%11%23%34%45%2021n=1342022n=2392023n=3372024n=5832025n=1,3642026n=2,493Restaurants · 2021: 42.4%Restaurants · 2022: 45.2%Restaurants · 2023: 36.3%Restaurants · 2024: 31.1%Restaurants · 2025: 31.2%Restaurants · 2026: 23.0%Street food · 2021: 10.7%Street food · 2022: 11.1%Street food · 2023: 12.3%Street food · 2024: 11.4%Street food · 2025: 11.3%Street food · 2026: 8.7%Cafés · 2021: 19.8%Cafés · 2022: 16.5%Cafés · 2023: 12.6%Cafés · 2024: 12.7%Cafés · 2025: 10.4%Cafés · 2026: 8.4%Sights · 2021: 4.5%Sights · 2022: 5.1%Sights · 2023: 8.9%Sights · 2024: 11.2%Sights · 2025: 12.2%Sights · 2026: 17.6%Nature · 2021: 4.8%Nature · 2022: 7.1%Nature · 2023: 7.8%Nature · 2024: 9.8%Nature · 2025: 10.6%Nature · 2026: 14.4%RestaurantsSightsNatureStreet foodCafés

Share of all spots filmed that year; years with fewer than 100 mapped videos are left out.

Where they film, by year

EuropeAsiaNorth AmericaMiddle EastAfrica

0%16%32%48%64%2021n=1342022n=2392023n=3372024n=5832025n=1,3642026n=2,493Europe · 2021: 63.9%Europe · 2022: 56.4%Europe · 2023: 42.7%Europe · 2024: 48.1%Europe · 2025: 37.6%Europe · 2026: 41.2%Asia · 2021: 3.0%Asia · 2022: 5.8%Asia · 2023: 17.0%Asia · 2024: 16.9%Asia · 2025: 16.3%Asia · 2026: 21.8%North America · 2021: 18.5%North America · 2022: 10.3%North America · 2023: 21.6%North America · 2024: 23.0%North America · 2025: 23.2%North America · 2026: 23.0%Middle East · 2021: 13.8%Middle East · 2022: 26.5%Middle East · 2023: 14.0%Middle East · 2024: 9.0%Middle East · 2025: 15.1%Middle East · 2026: 5.1%Africa · 2021: 0.0%Africa · 2022: 0.7%Africa · 2023: 1.1%Africa · 2024: 0.4%Africa · 2025: 5.9%Africa · 2026: 4.5%EuropeNorth AmericaAsiaMiddle EastAfrica

Videos mapped by publish quarter

1,0712021-Q1: 33 videos20212021-Q2: 50 videos2021-Q3: 27 videos2021-Q4: 24 videos2022-Q1: 28 videos20222022-Q2: 147 videos2022-Q3: 33 videos2022-Q4: 31 videos2023-Q1: 42 videos20232023-Q2: 196 videos2023-Q3: 40 videos2023-Q4: 59 videos2024-Q1: 69 videos20242024-Q2: 318 videos2024-Q3: 100 videos2024-Q4: 96 videos2025-Q1: 145 videos20252025-Q2: 534 videos2025-Q3: 353 videos2025-Q4: 332 videos2026-Q1: 508 videos20262026-Q2: 711 videos2026-Q3: 1,071 videos2026-Q4: 203 videos

Partly a coverage curve: Varedelo maps recent uploads first, so later quarters are fuller.

Dishes on the rise

corned beefcorned beef: 5 creators in the last 12 months, 0 before5.2× · 5 creatorspastramipastrami: 5 creators in the last 12 months, 0 before5.2× · 5 creatorscaesar saladcaesar salad: 5 creators in the last 12 months, 1 before2.6× · 5 creatorskhao soikhao soi: 5 creators in the last 12 months, 1 before2.6× · 5 creatorsamerican cheeseamerican cheese: 5 creators in the last 12 months, 1 before2.6× · 5 creatorsnaannaan: 5 creators in the last 12 months, 1 before2.6× · 5 creatorschickenchicken: 12 creators in the last 12 months, 4 before2.5× · 12 creatorsonion ringsonion rings: 7 creators in the last 12 months, 2 before2.4× · 7 creatorscoffeecoffee: 39 creators in the last 12 months, 22 before1.8× · 39 creatorsteatea: 20 creators in the last 12 months, 11 before1.7× · 20 creators

Destinations on the rise

CroatiaCroatia: 6 creators in the last 12 months, 0 before6.2× · 6 creatorsTanzaniaTanzania: 7 creators in the last 12 months, 1 before3.6× · 7 creatorsChinaChina: 10 creators in the last 12 months, 3 before2.6× · 10 creatorsSlovakiaSlovakia: 5 creators in the last 12 months, 1 before2.6× · 5 creatorsNorwayNorway: 6 creators in the last 12 months, 2 before2.1× · 6 creatorsSouth KoreaSouth Korea: 13 creators in the last 12 months, 6 before1.9× · 13 creatorsPolandPoland: 12 creators in the last 12 months, 6 before1.8× · 12 creatorsSri LankaSri Lanka: 5 creators in the last 12 months, 2 before1.7× · 5 creatorsGreeceGreece: 18 creators in the last 12 months, 11 before1.6× · 18 creatorsUnited KingdomUnited Kingdom: 32 creators in the last 12 months, 23 before1.4× · 32 creators

How creators talk, by year

Wow, mmmHypeTasteMoney

024692023n=3032024n=4742025n=1,0762026n=1,643Wow, mmm · 2023: 3.64Wow, mmm · 2024: 2.89Wow, mmm · 2025: 2.33Wow, mmm · 2026: 2.97Hype · 2023: 3.24Hype · 2024: 3.26Hype · 2025: 3.03Hype · 2026: 3.33Taste · 2023: 8.6Taste · 2024: 7.6Taste · 2025: 5.21Taste · 2026: 5.54Money · 2023: 1.63Money · 2024: 1.4Money · 2025: 2.26Money · 2026: 1.41TasteHypeWow, mmmMoney

Talking speed, by year

048971451942023n=3032024n=4742025n=1,0762026n=1,643Words / min · 2023: 157.9Words / min · 2024: 168.6Words / min · 2025: 164.1Words / min · 2026: 162Words / min

English captions; rates per 1,000 words, speed in words a minute; years with 100+ captioned videos.

Words on the rise on camera

extendsextends: 19 creators in the last 12 months, 3 before4.4× · 19 creatorsroughlyroughly: 38 creators in the last 12 months, 12 before2.7× · 38 creatorschaoticchaotic: 33 creators in the last 12 months, 11 before2.6× · 33 creatorsgenuinelygenuinely: 41 creators in the last 12 months, 15 before2.4× · 41 creatorsleadsleads: 39 creators in the last 12 months, 15 before2.3× · 39 creatorsovernightovernight: 46 creators in the last 12 months, 19 before2.1× · 46 creatorsstayedstayed: 50 creators in the last 12 months, 22 before2.0× · 50 creatorsolderolder: 54 creators in the last 12 months, 24 before2.0× · 54 creatorsquietquiet: 63 creators in the last 12 months, 30 before1.9× · 63 creatorscomfortablecomfortable: 58 creators in the last 12 months, 28 before1.9× · 58 creatorseveningevening: 60 creators in the last 12 months, 31 before1.8× · 60 creatorscompletelycompletely: 86 creators in the last 12 months, 50 before1.6× · 86 creators

Most-filmed countries by year

YearTop countries (videos)
2026United States 901 · Türkiye 361 · United Kingdom 121 · Italy 102 · Japan 101 · Germany 64 · Poland 51 · Spain 50
2025United States 437 · Türkiye 301 · Japan 72 · United Kingdom 57 · Italy 36 · France 32 · Thailand 23 · India 21
2024United States 201 · Türkiye 138 · Italy 26 · Japan 23 · Indonesia 22 · United Kingdom 18 · France 15 · India 14
2023United States 106 · Türkiye 92 · Japan 21 · Italy 14 · France 10 · Australia 10 · Thailand 8 · Indonesia 8
2022Türkiye 133 · United States 51 · Japan 6 · France 5 · Germany 4 · Thailand 4 · Bangladesh 4 · Italy 3
2021Türkiye 63 · United States 39 · France 5 · Japan 4 · Italy 4 · Switzerland 3 · South Korea 2 · United Kingdom 2

From the videos of creators with 3+ mapped videos on Varedelo, not all of YouTube. “Last 12 months” = 2025-10 to 2026-10, by publish date. Rising lists compare the share of creators active in each window (two-proportion test, a 1.3× gap at least), so one prolific channel cannot make a trend. Talk measures are counts from captions; no transcript text is published.